Salesforce Commerce Cloud and Commerce Search Engine Optimization

Using Salesforce commerce SEO will let you achieve a higher ranking browsing engine search engine pages (SERPs), leading to increased user visibility and interactions. Additionally, the robust architecture of SFCC helps it be simple for businesses to optimise their websites.


For instance, in case a user looks for "buy whey protein powder", it is possible to construct a custom 404 page that displays comparable products or redirects to your product category.
1. Optimise your URLs

The Salesforce Commerce Cloud platform enables businesses to devise high-performance SEO services that boost organic traffic, increase sales and conversions, and increase gross merchandise value. The platform also facilitates the development of storefronts that are intuitive for both customers and search engines.

SFCC enables businesses to optimise their URLs by giving them with names that are distinct and easy to remember. In addition, the software assists businesses in creating distinctive permalinks and identifies duplicate URL paths.

Additionally, SFCC supports schema markups, that assist search engines comprehend the page's content.
2. Optimise your content

Salesforce commerce SEO  (also referred to as SFCC) is an online store online marketing strategy that helps businesses increase organic search traffic and generate new interactions. This results in an upsurge in conversions and ROI over time.

SFCC offers ecommerce marketers and merchandisers a number of content optimisation choices for product, brand, and category pages. This consists of out-of-the-box functionality for creating and administering metatag standards that are applicable to homepages, products, categories, folders, and content assets. It also encourages the usage of reviews and other types of user-generated content (UGC) to enhance positions in organic serp's.
3. Optimise your product pages

Just about the most comprehensive ecommerce platforms for retail enterprises is Salesforce Commerce Cloud (formerly Demandware). Other CMS platforms, such as Magento and Shopify, cannot provide same amount of customization for large enterprises as Drupal.

It also permits you to divide XML sitemap files by product, brand, or category. This enables Google to prioritise scanning your website's most essential pages.

If a page is not any longer available, it is advisable to 301 redirect it to an identical product, parent brand, or category. Customers won't appear on a 404 error page.
4. Optimise your company's brand pages

Salesforce commerce SEO enables marketers and merchandisers to leverage the product-related content they publish on brand, category, and product pages. This article can help in improving organic search engine rankings and generating additional views from interested customers.

For instance, if you frequently discontinue a lot of products and don't want to serve a generic 404 page, you can redirect those pages to similar products, parent brands, or categories (this requires development). Thus, the page's content remains pertinent for users.
5. Improve your category pages

Salesforce Commerce Cloud (or SFCC, since it is commonly described by seasoned e-commerce professionals) enables retailers to generate high-performance SEO services that increase organic traffic, sales, and GMV. In addition, it facilitates the development of a niche site architecture that is user- and search engine-friendly.

On their category pages, enterprise merchants with extensive product catalogues are vunerable to duplicate content issues. This is especially true for merchandise like light bulbs which have multiple variants. To combat this, it is essential to employ canonical URLs for the product's root page.
6. Optimise your merchandise detail pages

Salesforce commerce (formerly Demandware) is one of the market's most powerful ecommerce platforms. It is a preferred platform for major retail brands, and its own merchandising capabilities are robust. In addition, it helps businesses streamline their reporting and analytics processes.

Utilising a knowledgeable Salesforce commerce SEO consultant to optimise your website is advised. They are able to ensure that you are employing the very best SEO practises for the business and assist you in achieving top rankings.

Salesforce commerce provides retailers having an easy-to-use solution for developing high-performance SEO services that increase organic traffic, increase sales and click-through rate, and increase gross merchandise value.
8. Optimise your meta data

Salesforce Commerce Cloud (SFCC) is an eCommerce platform that simplifies the analytics of large and medium-sized enterprises. It creates new views for the business by placing it near the top of search engine pages.

The homepage meta description is really a 160-character summarization of the content that visitors will find on your website, and it is crucial for encouraging clicks.

A congested homepage is a major SEO no-no. Try positioning your distinct selling proposition and key products in a prominent location.
9. Optimise your social media marketing

Salesforce Commerce Cloud (or SFCC, as it is well known to seasoned ecommerce professionals) is among the market's most robust ecommerce platforms. It supports hyper-personalization, omnichannel strategies, complex data management, and much more, rendering it the platform of choice for large retailers in the retail space.

The SEO tools in SFCC assist merchants in developing high-performance SEO service plans that increase organic traffic, sales, and gross merchandise volume. They also facilitate the development of a site architecture that's user- and search engine-friendly.
Optimise your testimonials

The Salesforce Commerce Cloud (formerly Demandware) platform is comprehensive and contains a big ecosystem that SEO teams must navigate in order to achieve optimal performance. I could assist SEO teams in navigating this complex environment and identifying search growth opportunities. Permit me to support your  SFCC SEO   requirements, from keyword data to website relevance, so your team can perform the revenue growth it deserves. Start with a complimentary SFCC audit. Click here for further details.

Roller Skate Nation's organic search revenue increased after FAQs were put into their product pages.